comedy

When VOXPOP’s work and Why?

August 16, 2016 · Comments Off on When VOXPOP’s work and Why?

What the Kale is a Lychee Fruit Independent Health Foundation ‘What the Kale is a Lychee Fruit’ is advertising disguised as entertainment. This VOXPOP works because whilst drawing attention to the clear lack of knowledge society has about eating healthy,

Branded Content, Fiction, food, Uncategorized, youtube

Grand Prix, Branded Content at the Spike Awards

September 19, 2015 · 330 Comments

I thought I’d share the work that won the Grand Prix in Branded Content at the The Spike Awards that I was judging in Singapore last week.  It was an inspiring, if not full-on week where we watched and discussed (and discussed

Branded Content, Brands, cars, youtube

Toyota “Loving Eyes” fathers day brand film

July 3, 2015 · 3,987 Comments

I’m a sucker for an emotional brand film, I blame my child but this cheesy film from Toyota brought tears to my eyes.  Love the split vision between father vision/daughter vision. It really is the boyhood of the ad world.

Branded Content, Brands, cars, Hello Branded Content, hellofuture.tv, interractive, making of video, online films, Types of Branded Content, youtube

Honda – The other side.

November 5, 2014 · 390 Comments

Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

Award, Branded Content, hellofuture.tv

GE Twin Miracles wins Gold at the 2014 BEfest Awards!

October 10, 2014 · 954 Comments

The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what

Branded Content, documentaires, Hello Branded Content, hellofuture.tv, online films, Types of Branded Content, youtube

New online doco by Honey Maid #NotBroken

September 12, 2014 · 528 Comments

Honey Maid have released a follow up two-minute online doco  as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their

Branded Content, documentaires, Hello Branded Content, hellofuture.tv, online films, Travel, youtube

Hosted by Airbnb

August 4, 2014 · 1,034 Comments

Cute and fluffy series for Airbnb that is accompanying a new logo/brand relaunch all about “a world where you can belong anywhere. Not revolutionary by any stretch – but a nice extension and deepening of personalization whilst also acting as

Branded Content, Brands, documentaires, Hello Branded Content, How-To / Product Demo, interractive, online films, vimeo

Powered by WeTransfer

August 1, 2014 · 474 Comments

The Creative Class of MMXIV (or 2014) is WeTransfer’s selection of today’s influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all. Featuring: Tom Dixon,

Branded Content, Brands, Hello Branded Content, hellofuture.tv, Ideas, Montage, online films, Play List, Types of Branded Content, Uncategorized

The Top Australian Brand Broadcasters

May 28, 2014 · 2,489 Comments

I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Branded Content, Brands, cars, Corporate Film, documentaires, Hello Branded Content, hellofuture.tv, Ideas, making of video, music video, online films, Types of Branded Content, vimeo, youtube

Lincoln Now Broadcasters

March 24, 2014 · 1,112 Comments

We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln

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