What the Kale is a Lychee Fruit Independent Health Foundation ‘What the Kale is a Lychee Fruit’ is advertising disguised as entertainment. This VOXPOP works because whilst drawing attention to the clear lack of knowledge society has about eating healthy,
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I thought I’d share the work that won the Grand Prix in Branded Content at the The Spike Awards that I was judging in Singapore last week. It was an inspiring, if not full-on week where we watched and discussed (and discussed
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I’m a sucker for an emotional brand film, I blame my child but this cheesy film from Toyota brought tears to my eyes. Love the split vision between father vision/daughter vision. It really is the boyhood of the ad world.
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Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey. One side, a dad by day and
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The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what
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Honey Maid have released a follow up two-minute online doco as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their
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The Creative Class of MMXIV (or 2014) is WeTransfer’s selection of today’s influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all. Featuring: Tom Dixon,
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I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local
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Branded Content, Brands, cars, Corporate Film, documentaires, Hello Branded Content, hellofuture.tv, Ideas, making of video, music video, online films, Types of Branded Content, vimeo, youtube
We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln
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Very handily for us, (2 doors down) NRMA have launched a The Crashed Car Showroom at 65 York St Sydney The purpose of the showroom is to show you how important car safety is via an interactive experience. You can be a crash
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First Kiss (presented by WREN clothing) has had 58,392,919 views in the last 7 days. Also over that last 7 days, the film has gone from a social media love-in fest, and then . . . da da da dummm. .
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Loving this campaign released around Women’s day Ban Bossy is a joint partnership between key organisations – Girl Scouts and LeanIn.Org Next time Pablo calls me bossy . . . I know what my response will be! )
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A thing of wonder and beauty, the title sequence for HBO’s True Detective. By Antibody.tv and the very talented Patrick Clair. Delve into the detailed treatment and background at Art of The Title. Cinematography on the series by the top
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We mustn’t have been the only ones crazy busy over the Christmas period * If January is anything to go by 2014 looks set to be a stunning year in branded content.** Following on from the fabulous animation we raved
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A fascinating and beautifully shot film built around the ” idea that people might be more open if they were asked questions while running. They’d be distracted; perhaps you could ask about things that you couldn’t otherwise. Perhaps it would be
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Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti. It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver
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The branding world has gone stuntastic; GE have created a robot band called Compressorhead with steel bodies and silicon brains as part of Brilliant Machines to perform at Union Square. GE have staged the evnet to bring attention to the industrial
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As a bit of a history geek and as a great lover of London this piece of content for the City of London made me long for London with a nostalgia only a bit of geekery could do. It made
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I stumbled across some interesting supporting content for James Squire today ‘Rogue Tales’. (Above is the teaser) The series is presented by Henry Henry Wagons. It’s a celebration and an ode to men who walk the road less travelled. 6
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Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me. This week it’s yelling: games, games, brand, retro games, games . . . 3
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It’s great to see a brand like Realestate.com.au venturing into branded content and with a leap straight into the scary world of comedy in this recent series which features an actor (wearing a mask) playing BBC naturalist David Attenborough who
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From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a
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The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.
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Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp. With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene
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Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty
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A little over complicated – but so refreshing to see a TVC with some extra content built into it. Nice to see some new perspectives, I could niggle at the cinematography, but conceptually it’s a giant leap in the right direction for TV advertising. (Ignore
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The perfect branded content is when you forget you’re watching branded content at all. This video from Skype by Pereira & O’Dell does that. This is from a series of three short stories for Skype’s campaign, “Stay Together.” The campaign’s
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Matt Robinson and Tom Wrigglesworth’s work is so simple yet innovative. There is a rough sincerity to their work – everything is hand made or human powered. The young creative duo, Wriggles & Robins have been showing us how a
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Another piece of content was released from the content powerhouse that is dating site Nerve.com. This web film, Ghost Story, is a 1 min 35 film by Emmy award winner director David Shane that follows a grieving girlfriend and the
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This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is
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There are a lot of zombies in pop culture lately, and paired with attractive women, it seems to be a winning combination. A couple of recent campaigns using the zombie + sexy girl combo are Boost Mobile and Spanish nightclub,
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The Emily Bull best in interactive film award (so far this year) in branded content in Australia has to go to GP/Y&R for thier Defence Force Recruitment site “Anyone. Anywhere.” The Concept Film above. But for the full experience visit “Anyone.
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The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content,
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The Chance, produced by the amazing AKQA documents an emotional journey of 8 talented players from around the world to join Nike Academy. Nice to see a brand not afraid to put a video online that’s longer format. 30mins online
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First in a series of “What type of Branded Content is that?” A history / heritage piece… about the company values etc… better still if it’s coming from one of your founders… Better still if you’ve brought him back to
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If you think about it, music videos really are branded content for the band for which they’re made, a tangible visual accompaniment to the musical product. And this is a fantastic music video, really rather similar to the awesome HBO
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Whoop! Whoop! Award back pat. Last night the GE Two Words for Tomorrow campaign which we worked on in collaboration with lead creative company, The One Centre, won silver for Transmedia at the first ever Australasian Branded Entertainment Awards. Well
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In our travels we came across two films, two branded content films, both set in Japan. From Japan with Love (and Dashi) from The Perennial Plate on Vimeo. “Japan: A skier’s Journey Ep. 1” is funded by Arcteryz.com and The
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