When VOXPOP’s work and Why?

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What the Kale is a Lychee Fruit Independent Health Foundation ‘What the Kale is a Lychee Fruit’ is advertising disguised as entertainment. This VOXPOP works because whilst drawing attention to the clear lack of knowledge society has about eating healthy,

Grand Prix, Branded Content at the Spike Awards


I thought I’d share the work that won the Grand Prix in Branded Content at the The Spike Awards that I was judging in Singapore last week.  It was an inspiring, if not full-on week where we watched and discussed (and discussed

Toyota “Loving Eyes” fathers day brand film


I’m a sucker for an emotional brand film, I blame my child but this cheesy film from Toyota brought tears to my eyes.  Love the split vision between father vision/daughter vision. It really is the boyhood of the ad world.

Honda – The other side.


Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

GE Twin Miracles wins Gold at the 2014 BEfest Awards!


The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what

New online doco by Honey Maid #NotBroken


Honey Maid have released a follow up two-minute online doco  as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their

Hosted by Airbnb


Cute and fluffy series for Airbnb that is accompanying a new logo/brand relaunch all about “a world where you can belong anywhere. Not revolutionary by any stretch – but a nice extension and deepening of personalization whilst also acting as

Powered by WeTransfer


The Creative Class of MMXIV (or 2014) is WeTransfer’s selection of today’s influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all. Featuring: Tom Dixon,

The Top Australian Brand Broadcasters


I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Lincoln Now Broadcasters


We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln