hellofuture

Way Out West – Sneak Peak Part One

February 14, 2012 by pablo | 0 comments

Towards the end of last year hellofuture did a little jaunt around Australia filming a multifaceted piece for a small multinational friend of ours. We travelled all over this wide brown land of ours from Pyrmont Bridge in Darling Harbour to the alien landscape of WA’s Pilbara region. It was hot dusty dirty work up in the Pilbara but made fun by a lot of “big boys toys” in the form of multiple helicopters, massive locomotives and monster diggers. Awesome.

Choo-Choo-choose this one.

Our DOP Callan Green not looking phased as our “shakey” helicopter pilot looks up a couple of things in the instruction manual.

Hele-Trainspotting.

Air-Conditioned loco cabin goodness.

Stencils, stencils, stencils.

Note: Almost all of the industrial locations we filmed had rather strict OHS workplace uniform safety guidelines. Steel-cap boots being the one constant throughout, our hipster loophole was of course the “Dunlop Volleys” Workwear Edition. The rest of the crew sensibly chose the black varient… guess who chose white?

Shoot Day One: Rain.

Shoot Day Lost Count: Hot,Hot, Hot.

 

Stay Tuned for the reel thing.

Fully Beached! – Telstra Beach To Bush

November 15, 2011 by pablo | 0 comments

Hellofuture.tv were super excited to be engaged  to produce a series of branded content educational films for this years Telstra Beach to Bush program. The program is a joint initiative between Telstra & Surf Life Saving Australia, it involves experienced surf lifesavers going out into rural Australia to teach school kids beach and water safety. We produced a series of films to promote and help as an educational tool for the program.

The films consisted of an intro film about the program (see above) and a series of five topic educational films (see below) on such things as sun safety, beach safety, rips, wave types and things that sting.

Our approach was make the films from the point of view if kids the same age as the program but who live at the beach. And who better to help us out with that message than a bunch of Nippers!

So huge thanks goes out to the guys from Manly Nippers who spent a whole Saturday at the beach going through surf safety drills for us and showing us what they learn by being a Nipper. Whilst the beach looks pretty warm that day it actually was pretty chilly.

Another big thanks goes to some slightly older Nippers in the form of six time NSW Iron Woman Champion Naomi Flood and Kellogg’s Nutri-Grain Ironman Hugh Dougherty who feature in the films as well.

And a big shout out to the Manly Life Saving Club for letting us camp out for a couple of days (not a bad office) and the guys from Surf Life Saving Australia for all their logistical, technical and Nipper wrangling skills!

The DOP was the talented Dan Trapp who despite just hoping off a flight from London and making his way to the beach was able to weave his magic without missing a beat.

To check out the rest of the films visit telstrabeachtobush.com.au or hellofuture’s vimeo channel.

Well beached…

October 4, 2011 by bullatagate | 0 comments


It’s been a while since our last post for several reasons. We’ve been rather busy with long days filming several short educational films on Manly beach (with the awesome Nippers from Manly LSC) for the Telstra Beach To Bush Program (via: Jack Morton).  The films and site should be live very soon… in the meantime a few location photos below…


(Anyone get the Bluebottle / Portuguese Man-O-War joke? No…?)

Business card unboxing?

August 15, 2011 by pablo | 0 comments

Did you really do an unboxing of your business cards?
Yep.
Really?
Yep.
Why?
We though it would be funny.
Looks like you took it a little bit seriously.
Not really. We just got our first business cards back from the printer and…
And?
And we have a brand new camera (the new Sony NEX-FS100) and we can’t stop… we’ve been filming everything.
Everything?
Everything.

Branded Content! WTF?

August 10, 2011 by bullatagate | 0 comments

Branded what? Content who?  Online films. Webisodes. Virals (errgghh). Video pre-roll! Branded entertainment. Cross promotional brand funded live casting consumer generated… WTF is Branded Content?

SO. . . Having talked about it with a few members of the Australian “branded content community” we decided to create a Facebook and a LinkedIn industry group for people passionate about branded storytelling.

The purpose of the group is to share knowledge, resources and provide support for content creators and advocates of branded entertainment. A community of branded content specialists who believe there might be a future in this whole online video thing.

We would like to organise bi-monthly catch-ups and screenings where we gather together to share some of the latest and most awesome work we’ve seen from around the world and discuss it. It will also be an opportunity to talk about industry hot-topics. . . such as copyright, resources, budgets… beer.

Please suggest this page to people that you think would be interested in being members of the group. Gracis!

A shared voice for The Australian Diabete’s Council

July 6, 2011 by pablo | 0 comments

Diabetes sees us as all the same, it doesn’t care what age, race or gender we might be. With this in mind we have helped the Australian Diabetes Council launch a campaign to coincide with Diabetes Awareness Week 2011 aimed at giving diabetics a shared voice.
The campaign consist of a Vox Pop style TVC that the drives people to three online documentaries about real experiences living with diabetes. It’s this deeper engagement that we really believe is the strength of branded content.
We would really like to thank the people who opened themselves up to tell their stories in these films and we hope viewers find them insightful and helpful.
The TVC: Driving to the online films/content…
Seb: We all have diabetes.
Justin: The Long Road.
Margot: Taking Steps.

We would also like to thank the awesome, awesome, awesome peoples who helped us make this campaign: directed by The Otto Empires  Maia Horniak, super bro DOP Callan Green and music by First Cut Studio’s Basil Hogios (who may or may not make a cameo in the TVC). Muchas gracias!

The water recycle

July 4, 2011 by pablo | 0 comments

“Evaporation & condensation… followed by precipitation”

So goes the water cycle… and on and on.

Which is the subject matter of the latest online film we’ve helped produce for GE’s imagination at work TV, a new branded content platform created by the wonderful folk at The One Centre.

In this film we look at global water issues and the water cycle and the technological solutions that are helping preserve our most precious of resources, water.

This is the second film commissioned and produced for The One Centre and featuring the new-look GE content platform produced by The One Centre’s wunderkind digital partner on this project, Future Buro.

We hope you enjoy. Watch Here: The water recycle.

Screen Shots:

Hello branded content! – hellofuture.tv – Playlist Three!

June 28, 2011 by pablo | 0 comments

Hey Ho Let’s Go!
Welcome Ladies and Gents to the third instalment of our branded content playlist now showing on our blog. Whilst everything on this list may not be traditionally be thought of as ”branded content”… we don’t really care. If it’s good, people will watch it (no matter) is the mantra we live by… So this week we have interactive storytelling, video/installation, plenty of film clips, short docos, behind the scenes, titles… and an ad… so… press play.

Something Fishy

June 27, 2011 by pablo | 0 comments

I was just about to post a couple of other on-location shots and I thought we should post these one first…

These are from our second interview series (scroll down for previous). Great crew and thanks to the guys form JPM Productions for letting us use their space, twas perfect.

Getting a little bit deep on a molecular level.

Looking behind the curtain…