Produced in conjunction with Samsung Australia and Iris Worldwide this series of work was developed to communicate the advantages of Samsung’s integrated product offering to a B2B audience. created a series of interconnected vignettes that demonstrated the seamless flexibility across multiple devices and multiple industries (hospitality, healthcare, corporate, real estate and heavy industry). Tied together by the tagline: “Your Business, Your Rules”.

Shot by one of our favourite collaborators DOP Adam Howden ASC, involving 3am starts and a beach closure due to cyclonic weather conditions with not a single eyebrow raised.

This work was released with an overarching film which was repurposed to highlight the individual industries in separate communications.

Director: Pablo Jeffress
Exec Producer: Emily Bull
DOP: Adam Howden