Pro Display x Kevin Ho

Hello Future was approached to create a TED-meets-Masterclass style platform with a sophisticated Samsung spin, where multidisciplinary thought-leaders discuss how tech and display can be embraced today. This engaging piece of content features architect Kevin Ho and presenter Karen McCartney.

Your Business, Your Rules

Produced in conjunction with Samsung Australia and Iris Worldwide, this series of work was developed to communicate the advantages of Samsung’s integrated product offering to a B2B audience. Hello Future created a series of interconnected vignettes that demonstrated the seamless flexibility across multiple devices and multiple industries (hospitality, healthcare, corporate, real estate and heavy industry), tied together by the tagline: “Your Business, Your Rules”.

Shot by one of our favourite collaborators, DOP Adam Howden ASC, this shoot involved 3am starts and a beach closure due to cyclonic weather conditions . Not a single eyebrow was raised. This work was released with an overarching film which was repurposed to highlight the individual industries in separate communications.

Director: Pablo Jeffress
Exec Producer: Emily Bull
DOP: Adam Howden