Honda – The other side.


Honda content has been referenced in many treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

GE Twin Miracles wins Gold at the 2014 BEfest Awards!


The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what’s office. The transformation.


We recently moved into our new digs at 71 York st.  Handily 1 door up from Mojo Record bar.  The One Centre lovingly transformed the space whilst we were out shooting the job. Pop in and say hi –

Branded Games with a dash of retro.


Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

Camp Gyno


Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

Follow the Frog


This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is

Once upon a time . . . I wanted Keira Knightley to go away for a long long time


Probably not the best headline for a blog post, but fitting with the latest film from Chanel and Karl Largerfield – Once Upon a Time starring KK as Chanel. Whilst it’s beautifully stylised (thank you Karl), it’s a painful script,

Not rough trade…


A couple well crafted films out of BMF Melbourne for AEG powertools… Good to see a brand treating tradies as something else other than meathead muppets. Both subjects in the films are people of high respect and authority with their

I hope I don’t become a noun


Just some silly fun brought to us by NPR’s Adam Cole and Robert Krulwich.