The branding world has gone stuntastic; GE have created a robot band called Compressorhead with steel bodies and silicon brains as part of  Brilliant Machines  to perform at Union Square.  GE have staged the evnet to bring attention to the industrial

Content for the City.


As a bit of a history geek and as a great lover of London this piece of content for the City of London made me long for London  with a nostalgia only a bit of geekery could do. It made

Rogue Tales – James Squire


I stumbled across some interesting supporting content for James Squire today ‘Rogue Tales’. (Above is the teaser) The series is presented by Henry Henry Wagons. It’s a celebration and an ode to men who walk the road less travelled. 6

Is it okay for a brand to sell an emotion they don’t own?


I’m as pro as anyone could be for brands making engaging emotional films . . . but . . . they have to mean it. It can’t be a cheap trick – which- I think this film from Thai telco

Branded Games with a dash of retro.


Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

Is comedy enough?


It’s great to see a brand like venturing into branded content and with a leap straight into the scary world of comedy in this recent series which features an actor (wearing a mask) playing BBC naturalist David Attenborough who

The Lincoln Overhaul


From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Vine, Instagram, and the short form video revolution


The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.

Camp Gyno


Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

The Power Inside


Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty