Not rough trade…

A couple well crafted films out of BMF Melbourne for AEG powertools… Good to see a brand treating tradies as something else other than meathead muppets. Both subjects in the films are people of high respect and authority with their chosen fields with a relevant connection to the product. Although well supported on the brands homepage I wonder if there was a solid enough seeding strategy around releasing these. Still a quick look on the brands youtube page shows that they are building a content catalogue with different levels of content (IE: how to’s etc)… Relevant brands should have a long term view towards building their content catalogues and it’s those who are well on the way that will reap the benefits a couple years from now.