So, this video post needs to come with a warning – bring out the tissues. It made me cry a bit. It’s by Story Corp a not for profit oral history project. Basically they collect stories from backgrounds all around America. Some of these moments they animate.
Kay Wang was a strong-willed grandmother who was reluctantly taken to a StoryCorps booth by her son and granddaughter. Though Kay resisted, she still had stories to tell—from disobeying her mother and rebuffing suitors while growing up in China to late-life adventures as a detective for Bloomingdale’s department store. Kay passed away just weeks after that interview, and her son and granddaughter returned to StoryCorps to remember her gentler side, which she kept to herself.
Not to cheapen it or anything . . . but you could do something like this from a brand. It is a little similar to Unilever’s inthemotherhood concept.