The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content, product placement and social media. The brand seems to be going back to its Scandinavian roots.
The video is directed by Swedish music director, Adam Berg and paired with Swedish singer, Lune who sings a an early Swedish House Mafia song. It will be interesting to see where this campaign will lead in their more mainstream advertising.