French Connection AW11

So when I saw the below trailer for a series of short films for French Connection last week I thought we might have a series of interesting branded narrative films on our hands . . .

But . . . and I don’t want to speak too soon . . . but the 2 full length films feel like a long catalogue shot.  Which would’ve been fine if my expectations hadn’t been so heightened.  Am I missing something here?

directed by Leila & Damien De Blinkk