Dumb ways to die

If you’ve not seen this . . . you’ve not been looking at the internet.
A cute animation for Melbourne Metro Trains, and an awesome track by Cat Power’s keyboardist
Ollie McGill.
But is it Branded Content or just an ad? I’m leaning towards branded content . . . and not because of its length. It’s entertaining, it gives back – and the tracks available on iTunes . . . so it stands alone as a piece of entertainment without the brand.