Brands and music linking up is not at all a new approach to advertising, but I like this one.
Converse have created a community studio called Rubber Tracks where bands can record their music . . . I mean who doesn’t love the word community. Converse also seem to offer some marketing if they like your music. To quote the site:
” Rubber Tracks can also give bands the means to expose their music to a much larger audience through content captured while recording, including songs and behind-the-scenes video. Artists will have the option to utilize Converse.com and our social media channels to promote their content, potentially reaching millions.”
Giving bands free recording time seems like a rather nifty way of getting cool up and coming music on your site for nicks. . . clever Converse.
Here is some of the fruits of Rubber Tracks labor, a music video featuring Matt & Kim, Andrew W.K. and Soulja Boy singing “I’m a Goner,” all the zombies are wearing Converse but I didn’t spot any painful product placement close ups . . .
This post is via Mashable – and I loved their take on it:
“The message: Next time you want to dance on someone’s grave, suit up with some Converse kicks.”