Branded Content, fashion, Hello Branded Content, hellofuture.tv, youtube

To mention the brand or not? Kissy kissy.

March 17, 2014 · 620 Comments

First Kiss (presented by WREN clothing) has  had 58,392,919 views  in the last 7 days. Also over that last 7 days, the film has gone from a social media love-in fest, and then . . .  da da da dummm. .

Branded Content, fashion, Hello Branded Content, Types of Branded Content, youtube

“CASTELLO CAVALCANTI” by Wes Anderson

November 15, 2013 · 265 Comments

Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti.  It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver

fashion, Hello Branded Content, online films

Interactive film – Wrangler

February 2, 2012 · 699 Comments

Quite simple interactivity but it does lively up the catalogue for Wrangler. (I’m always greedy for more options though).

animation, Brands, fashion, Hello Branded Content, online films, vimeo

Sunny Mr Persol

January 19, 2012 · 1,366 Comments

Quite brave of a fashion brand to use animation in branded content, not something you see often. I like it, I just wish it was longer. It either needs embedded videos with more of a story or give us Episode

animation, Brands, fashion, Hello Branded Content

Dear Spike Jonze and Olympia Le-Tan . . .

October 19, 2011 · 673 Comments

  Dear Spike Jonze, how are you always so amazing? Also  . ..  Dear Olympia Le-Tan your boldness makes me have a mini-crush on you.   Such a cute story posted in Nowness . . .  Spike emailed Olympia asking

fashion, Hello Branded Content, online films, Play List, Uncategorized, youtube

French Connection AW11

August 24, 2011 · 468 Comments

So when I saw the below trailer for a series of short films for French Connection last week I thought we might have a series of interesting branded narrative films on our hands . . . But . . .

fashion, Hello Branded Content, online films, Play List

Uniqlo – NYC – Voices

August 22, 2011 · 3,438 Comments

A really nice and simple content heavy site for Uniqlo’s new flagship store in NYC.   The featured peeps are a rather eclectic mix from Cool Hunting’s Josh Rubin to Edible School Yard/Garden Teacher Vera Fabian (and much much more).

documentaires, fashion, vimeo

In Fashion

August 15, 2011 · 1,439 Comments

A fascinating interview fashion series by SHOWStudio where fashion director Alex Fury has a chat with  some of the crazy creatives within the fashion world. I love the look, the stylized cutaways the odd ratio format – the questions. . . and

fashion, Hello Branded Content, music video, online films, Uncategorized, youtube

Washed Out – Eyes Be Closed

August 10, 2011 · 133 Comments

A fabulous fashiony music video by Timothy Saccenti, previously known for directing videos for the likes of Battles, Flying Lotus, Chairlift & Animal Collective, amongst others, has teamed up with Alan Bibby to create a beautiful short visual piece for