Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti. It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver of a crashed /doomed racing car and there’s a host of other quirky characters made up of the Italian townspeople. It’s beautifully shot, a beautiful set, and a cute little story. The brand placement is pretty funny too – on the back of his driving onsie.
It’s slightly bewildering that a brand might simply make a beautiful film, in a world where they are usually trying to squeeze 100o communication points into one short edit. It is refreshing to see brands giving back to its audience with a bit of art and top tier entertainment.
Well done and thank you Prada.