Author Archives: paperbirds

The Lincoln Overhaul


From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Vine, Instagram, and the short form video revolution


The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.

Camp Gyno


Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

The Power Inside


Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty

The Impossible Family Portrait


The perfect branded content is when you forget you’re watching branded content at all. This video from Skype by Pereira & O’Dell does that. This is from a series of three short stories for Skype’s campaign, “Stay Together.” The campaign’s

Wriggles & Robins


Matt Robinson and Tom Wrigglesworth’s work is so simple yet innovative. There is a rough sincerity to their work – everything is hand made or human powered. The young creative duo, Wriggles & Robins have been showing us how a

Follow the Frog


This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is

Zombies + Sexy Girls


There are a lot of zombies in pop culture lately, and paired with attractive women, it seems to be a winning combination. A couple of recent campaigns using the zombie + sexy girl combo are Boost Mobile and Spanish nightclub,

Leave The World Behind


The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content,