Author Archives: paperbirds

Branded Content, Corporate Film, Hello Branded Content, hellofuture.tv, interractive, music video, online films, Types of Branded Content

The Lincoln Overhaul

September 4, 2013 · 1,468 Comments

From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Branded Content, Brands, Competitions, Hello Branded Content, hellofuture.tv

Vine, Instagram, and the short form video revolution

August 28, 2013 · 196 Comments

The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.

Branded Content, Hello Branded Content, hellofuture.tv, online films, Types of Branded Content

Camp Gyno

August 21, 2013 · 2,486 Comments

Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

Branded Content, facebook, Hello Branded Content, hellofuture.tv, online films, Types of Branded Content

The Power Inside

August 7, 2013 · 2,227 Comments

Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty

Branded Content, hellofuture.tv, online films, Types of Branded Content

The Impossible Family Portrait

July 28, 2013 · 53 Comments

The perfect branded content is when you forget you’re watching branded content at all. This video from Skype by Pereira & O’Dell does that. This is from a series of three short stories for Skype’s campaign, “Stay Together.” The campaign’s

animation, Branded Content, hellofuture.tv, music video

Wriggles & Robins

July 24, 2013 · 222 Comments

Matt Robinson and Tom Wrigglesworth’s work is so simple yet innovative. There is a rough sincerity to their work – everything is hand made or human powered. The young creative duo, Wriggles & Robins have been showing us how a

Branded Content, comedy, hellofuture.tv, youtube

Follow the Frog

June 26, 2013 · 76 Comments

This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is

Branded Content, hellofuture.tv, Uncategorized, vimeo, youtube

Zombies + Sexy Girls

June 12, 2013 · 3,141 Comments

There are a lot of zombies in pop culture lately, and paired with attractive women, it seems to be a winning combination. A couple of recent campaigns using the zombie + sexy girl combo are Boost Mobile and Spanish nightclub,

Branded Content, cars, hellofuture.tv, online films, Types of Branded Content, youtube

Leave The World Behind

May 28, 2013 · 14 Comments

The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content,