Branded Content WTF? My 2¢…

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On Tuesday I attended Mumbrella’s Festival of Branded Entertainment, the first of its kind in Australia, all curated by the very switched on Cathie McGinn. Whilst participating in this joyous celebration of all things branded content and participating in some

The Ship Song – the 30min making of

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So, I know The Ship Song Project isn’t new, but I just stumbled across the full 30min making of documentary, narrated by Guy Pearce, this ‘fly on the wall’ documentary takes you on a journey deep beneath the sails of Sydney