Camp Gyno


Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

The Power Inside


Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty

Multiple views – Audi Quattro


A little over complicated – but so refreshing to see a TVC with some extra content built into it.  Nice to see some new perspectives, I could niggle at the cinematography, but conceptually it’s a giant leap in the right direction for TV advertising. (Ignore

The Impossible Family Portrait


The perfect branded content is when you forget you’re watching branded content at all. This video from Skype by Pereira & O’Dell does that. This is from a series of three short stories for Skype’s campaign, “Stay Together.” The campaign’s

Wriggles & Robins


Matt Robinson and Tom Wrigglesworth’s work is so simple yet innovative. There is a rough sincerity to their work – everything is hand made or human powered. The young creative duo, Wriggles & Robins have been showing us how a

Nerve centre of branded content


Another piece of content was released from the content powerhouse that is dating site  This web film, Ghost Story, is a 1 min 35 film by Emmy award winner  director David Shane that follows a grieving girlfriend and the

Follow the Frog


This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is

Zombies + Sexy Girls


There are a lot of zombies in pop culture lately, and paired with attractive women, it seems to be a winning combination. A couple of recent campaigns using the zombie + sexy girl combo are Boost Mobile and Spanish nightclub,

Leave The World Behind


The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content,

Once upon a time . . . I wanted Keira Knightley to go away for a long long time


Probably not the best headline for a blog post, but fitting with the latest film from Chanel and Karl Largerfield – Once Upon a Time starring KK as Chanel. Whilst it’s beautifully stylised (thank you Karl), it’s a painful script,