Honda – The other side.

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Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

GE Twin Miracles wins Gold at the 2014 BEfest Awards!

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The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what

January kick starts 2014 with some great content.

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We mustn’t have been the only ones crazy busy over the Christmas period * If January is anything to go by 2014 looks set to be a stunning year in branded content.** Following on from the fabulous animation we raved

The Runners.

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A fascinating and beautifully shot film built around the  ” idea that people might be more open if they were asked questions while running. They’d be distracted; perhaps you could ask about things that you couldn’t otherwise. Perhaps it would be

“CASTELLO CAVALCANTI” by Wes Anderson

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Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti.  It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver

Rogue Tales – James Squire

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I stumbled across some interesting supporting content for James Squire today ‘Rogue Tales’. (Above is the teaser) The series is presented by Henry Henry Wagons. It’s a celebration and an ode to men who walk the road less travelled. 6

Branded Games with a dash of retro.

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Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

Is comedy enough?

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It’s great to see a brand like Realestate.com.au venturing into branded content and with a leap straight into the scary world of comedy in this recent series which features an actor (wearing a mask) playing BBC naturalist David Attenborough who

The Lincoln Overhaul

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From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Vine, Instagram, and the short form video revolution

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The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.