We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering.
The storytelling platform is Lincoln Now designed to celebrate individuality it’s an insider’s look at some of the most intriguing artisans, makers and craftspeople that Lincoln have had the pleasure of working with in the fields of art, design, fashion, cuisine, engineering, and so much more.
Last post we spoke about the sheer scale of each film. This time, it’s in the sheer quantity (and quality).
There’s so much content now, that there are categories: Ideas Uncovered, Music Uncovered, Film Uncovered, Architecture Uncovered. The curation of content is so intensely rich, I was consumed and lost (but in a good way).
Below are hellofuture.tv’s “best of the recents”, a pretty impressive list Lincoln! Nice to see a brand with such impressive follow through.
Now, does anybody know what Lincoln Motor Companies recent profit graph look like?
A very ‘Gatsby’ interactive music video for Aloe Blacc “Love is the answer”. It’s well worth a visit to the YouTube link so you can experience the interactive version.
The Beck 360 project, a Chris Milk interactive production (need a say more) is another phenomenal interactive experience. With Beck reimagining David Bowie’s classic, “Sound and Vision”. This digital experience allows online viewers to click through a variety of lenses to view the show, as well as experience three distinct and different sound origins: an outer microphone that captures the 160+ musicians up close, an inner microphone that represents what the studio audience hears, and finally a central microphone that lets you hear what Beck hears. Pretty phenomenal. Interactive version here>