Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy.
The film features, 2 sides of one journey. One side, a dad by day and on the other side taking the same route but at night and as an undercover cop. The viewer can press R on the keyboard to flick between the two absolutely perfect parallel narratives.
The YouTube build uses a “custom gadget”, styled to look like a branded but ordinary YouTube player making the interactivity all the more surprising. Behind the scenes, two separate video players are kept synchronised, showing each side of the film.
A great way of showcasing the Honda Civic and the Civic Type R – the alter-ego of the Civic hatchback, and with the R keyboard press, the interactivity actually strengthens the brand message. Love it.
The boys in the office disagree with me on this, but I felt that it was perfect except a little weak on story. The day story sees a father in his white Civic pick his daughter up from school to drive her to a surprise party. Whilst the night story shows the father’s other side as an under cover cop leading a crew of thieves to a police set-up. I guess the boys like chase films and I like a bit more narrative in the scripting – such a girl!
Still, a brilliant piece from Daniel Wolfe, Somesuch, Wieden & Kennedy, London and Stink Digital.
Thanks to Rachael Maughan for passing this gem on.