Follow the Frog

This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase.

Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is actually funny. Keep in mind this came out just after the whole Kony 2012 affair – it’s a light-hearted contrast of the same we-can-make-a-difference mantra.

Cynicism aside, it’s a clever call to action for all of us sitting at our computers (which lets be honest, is all of us) that we can still do our bit towards sustainability.