Grand Prix, Branded Content at the Spike Awards

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I thought I’d share the work that won the Grand Prix in Branded Content at the The Spike Awards that I was judging in Singapore last week.  It was an inspiring, if not full-on week where we watched and discussed (and discussed

Toyota “Loving Eyes” fathers day brand film

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I’m a sucker for an emotional brand film, I blame my child but this cheesy film from Toyota brought tears to my eyes.  Love the split vision between father vision/daughter vision. It really is the boyhood of the ad world.

Honda – The other side.

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Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

New online doco by Honey Maid #NotBroken

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Honey Maid have released a follow up two-minute online doco  as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their

Hosted by Airbnb

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Cute and fluffy series for Airbnb that is accompanying a new logo/brand relaunch all about “a world where you can belong anywhere. Not revolutionary by any stretch – but a nice extension and deepening of personalization whilst also acting as

Lincoln Now Broadcasters

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We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln

The Crashed Car Showroom

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Very handily for us, (2 doors down) NRMA have launched a The Crashed Car Showroom at 65 York St Sydney The purpose of the showroom is to show you how important car safety is via an interactive experience. You can be a crash

To mention the brand or not? Kissy kissy.

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First Kiss (presented by WREN clothing) has  had 58,392,919 views  in the last 7 days. Also over that last 7 days, the film has gone from a social media love-in fest, and then . . .  da da da dummm. .

I’m not bossy, I’m the boss.

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Loving this campaign released around Women’s day Ban Bossy is a joint partnership between key organisations – Girl Scouts and LeanIn.Org Next time Pablo calls me bossy . . . I know what my response will be! )

Clicks Fingers

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This is pretty much what happens in our edit suite.