Grand Prix, Branded Content at the Spike Awards

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I thought I’d share the work that won the Grand Prix in Branded Content at the The Spike Awards that I was judging in Singapore last week.  It was an inspiring, if not full-on week where we watched and discussed (and discussed

The Top Australian Brand Broadcasters

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I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Stuntastic

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The branding world has gone stuntastic; GE have created a robot band called Compressorhead with steel bodies and silicon brains as part of  Brilliant Machines  to perform at Union Square.  GE have staged the evnet to bring attention to the industrial

Content for the City.

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As a bit of a history geek and as a great lover of London this piece of content for the City of London made me long for London  with a nostalgia only a bit of geekery could do. It made

Nerve centre of branded content Nerve.com

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Another piece of content was released from the content powerhouse that is dating site Nerve.com.  This web film, Ghost Story, is a 1 min 35 film by Emmy award winner  director David Shane that follows a grieving girlfriend and the

Zombies + Sexy Girls

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There are a lot of zombies in pop culture lately, and paired with attractive women, it seems to be a winning combination. A couple of recent campaigns using the zombie + sexy girl combo are Boost Mobile and Spanish nightclub,

French Connection AW11

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So when I saw the below trailer for a series of short films for French Connection last week I thought we might have a series of interesting branded narrative films on our hands . . . [youtube http://www.youtube.com/watch?v=IY-_CYNnUAQ&feature=relmfu ] But

The Ship Song – the 30min making of

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So, I know The Ship Song Project isn’t new, but I just stumbled across the full 30min making of documentary, narrated by Guy Pearce, this ‘fly on the wall’ documentary takes you on a journey deep beneath the sails of Sydney

Welcome to Planet Earth!

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What would our world/screens be like without crackpots? Here’s a nicely shot film about a man (Jody Pendarvis) who likes building cubby houses  that he calls “UFO welcome centers.” Useful watching for a Monday. Director / DP / Editor  Michael Livingston.  

Shar-pay…

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Cheeming Boey the Sharpie / styrofoam cup dude. The tagline seems a little pushy. Heaps of extra content (80 vids) on the youtube channel (drawing tip etc)… Seem made for this whole branded content thing… Just feels like it could