Is it okay for a brand to sell an emotion they don’t own?

· 3,337 Comments

I’m as pro as anyone could be for brands making engaging emotional films . . . but . . . they have to mean it. It can’t be a cheap trick – which- I think this film from Thai telco

Branded Games with a dash of retro.

· 3,587 Comments

Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

The Lincoln Overhaul

· 1,468 Comments

From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Camp Gyno

· 2,486 Comments

Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

The Power Inside

· 2,227 Comments

Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty

Multiple views – Audi Quattro

· 754 Comments

A little over complicated – but so refreshing to see a TVC with some extra content built into it.  Nice to see some new perspectives, I could niggle at the cinematography, but conceptually it’s a giant leap in the right direction for TV advertising. (Ignore

The Impossible Family Portrait

· 53 Comments

The perfect branded content is when you forget you’re watching branded content at all. This video from Skype by Pereira & O’Dell does that. This is from a series of three short stories for Skype’s campaign, “Stay Together.” The campaign’s

Nerve centre of branded content Nerve.com

· 345 Comments

Another piece of content was released from the content powerhouse that is dating site Nerve.com.  This web film, Ghost Story, is a 1 min 35 film by Emmy award winner  director David Shane that follows a grieving girlfriend and the

Anyone. Anywhere.

· 81 Comments

The Emily Bull best in interactive film award (so far this year) in branded content in Australia has to go to GP/Y&R for thier Defence Force Recruitment site “Anyone. Anywhere.”  The Concept Film above.  But for the full experience visit “Anyone.

Leave The World Behind

· 14 Comments

The newest launch by Volvo for the brand’s new XC60 crossover SUV pays tribute to dance music trio, Swedish House Mafia who have recently parted ways. Apart from being beautifully shot, the campaign is a clever mix of branded content,