Honda – The other side.

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Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

New online doco by Honey Maid #NotBroken

· 528 Comments

Honey Maid have released a follow up two-minute online doco  as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their

The Top Australian Brand Broadcasters

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I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Lincoln Now Broadcasters

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We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln

The Crashed Car Showroom

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Very handily for us, (2 doors down) NRMA have launched a The Crashed Car Showroom at 65 York St Sydney The purpose of the showroom is to show you how important car safety is via an interactive experience. You can be a crash

I’m not bossy, I’m the boss.

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Loving this campaign released around Women’s day Ban Bossy is a joint partnership between key organisations – Girl Scouts and LeanIn.Org Next time Pablo calls me bossy . . . I know what my response will be! )

January kick starts 2014 with some great content.

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We mustn’t have been the only ones crazy busy over the Christmas period * If January is anything to go by 2014 looks set to be a stunning year in branded content.** Following on from the fabulous animation we raved

“CASTELLO CAVALCANTI” by Wes Anderson

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Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti.  It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver

Stuntastic

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The branding world has gone stuntastic; GE have created a robot band called Compressorhead with steel bodies and silicon brains as part of  Brilliant Machines  to perform at Union Square.  GE have staged the evnet to bring attention to the industrial

Content for the City.

· 956 Comments

As a bit of a history geek and as a great lover of London this piece of content for the City of London made me long for London  with a nostalgia only a bit of geekery could do. It made