Honda – The other side.


Honda content has been referenced in many treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

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The Creative Class of MMXIV (or 2014) is WeTransfer’s selection of today’s influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all. Featuring: Tom Dixon,

Branded Games with a dash of retro.


Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

The Lincoln Overhaul


From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Multiple views – Audi Quattro


A little over complicated – but so refreshing to see a TVC with some extra content built into it.  Nice to see some new perspectives, I could niggle at the cinematography, but conceptually it’s a giant leap in the right direction for TV advertising. (Ignore

Anyone. Anywhere.


The Emily Bull best in interactive film award (so far this year) in branded content in Australia has to go to GP/Y&R for thier Defence Force Recruitment site “Anyone. Anywhere.”  The Concept Film above.  But for the full experience visit “Anyone.

A Holiday Carole


The promo video doesn’t begin to give this campaign justice.  So go here, the facebook page. In personalization of the like that we’ve not seen since Arcade Fire/ Chris Milk’s “Into the Wilderness” and, correct me if I’m wrong, but

Silver at Australasian Branded Entertainment Awards!


Whoop! Whoop! Award back pat. Last night the GE Two Words for Tomorrow campaign which we worked on in collaboration with lead creative company, The One Centre, won silver for Transmedia at the first ever Australasian Branded Entertainment Awards. Well

Interactive Skateboarding Video


Lets you chose the tricks. Great article by Mashable. I just love the huge array of options – 800 possible outcomes. Quality and quantity.