Honda – The other side.

· 390 Comments

Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

GE Twin Miracles wins Gold at the 2014 BEfest Awards!

· 954 Comments

The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what

New online doco by Honey Maid #NotBroken

· 528 Comments

Honey Maid have released a follow up two-minute online doco  as part of their “This is Wholesome” campaign that talks to there being “no such thing as a normal family.” After an unfair (but fairly predictable) amount of backlash for their

Hosted by Airbnb

· 1,034 Comments

Cute and fluffy series for Airbnb that is accompanying a new logo/brand relaunch all about “a world where you can belong anywhere. Not revolutionary by any stretch – but a nice extension and deepening of personalization whilst also acting as

The Top Australian Brand Broadcasters

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I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Lincoln Now Broadcasters

· 1,112 Comments

We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln

To mention the brand or not? Kissy kissy.

· 620 Comments

First Kiss (presented by WREN clothing) has  had 58,392,919 views  in the last 7 days. Also over that last 7 days, the film has gone from a social media love-in fest, and then . . .  da da da dummm. .

January kick starts 2014 with some great content.

· 389 Comments

We mustn’t have been the only ones crazy busy over the Christmas period * If January is anything to go by 2014 looks set to be a stunning year in branded content.** Following on from the fabulous animation we raved

The Runners.

· 745 Comments

A fascinating and beautifully shot film built around the  ” idea that people might be more open if they were asked questions while running. They’d be distracted; perhaps you could ask about things that you couldn’t otherwise. Perhaps it would be

Is it okay for a brand to sell an emotion they don’t own?

· 3,337 Comments

I’m as pro as anyone could be for brands making engaging emotional films . . . but . . . they have to mean it. It can’t be a cheap trick – which- I think this film from Thai telco