The Runners.

· 745 Comments

A fascinating and beautifully shot film built around the  ” idea that people might be more open if they were asked questions while running. They’d be distracted; perhaps you could ask about things that you couldn’t otherwise. Perhaps it would be

“CASTELLO CAVALCANTI” by Wes Anderson

· 265 Comments

Prada has partnered with Wes Anderson to create a branded short called Castello Cavalcanti.  It tells a cute and simple tale set in 1955 Italy, in a small town during the Molte Migilia rally. Jason Schwartzman stars as the driver

Content for the City.

· 956 Comments

As a bit of a history geek and as a great lover of London this piece of content for the City of London made me long for London  with a nostalgia only a bit of geekery could do. It made

Is it okay for a brand to sell an emotion they don’t own?

· 3,337 Comments

I’m as pro as anyone could be for brands making engaging emotional films . . . but . . . they have to mean it. It can’t be a cheap trick – which- I think this film from Thai telco

Branded Games with a dash of retro.

· 3,587 Comments

Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

The Lincoln Overhaul

· 1,468 Comments

From a brand that actually described itself as having been “mostly associated with town cars and grandpas,” Lincoln Motor Company has put in a monumental effort to change their image and capture a new audience. Lincoln Motor Company is a

Vine, Instagram, and the short form video revolution

· 196 Comments

The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.

Camp Gyno

· 2,486 Comments

Camp Gyno tells the story of a pre-teen girl who is the first to get her period at summer camp.  With this ‘red badge of courage,’ she becomes the ‘Camp Gyno’ and becomes a dictator of all things feminine hygiene

The Power Inside

· 2,227 Comments

Intel and Toshiba’s new social film, ‘The Power Inside’ provides an explanation for the resurgence of moustaches. They are in fact part of an alien invasion. ‘The Power Inside’ comes after Intel and Toshiba’s highly successful social film, ‘The Beauty

Multiple views – Audi Quattro

· 754 Comments

A little over complicated – but so refreshing to see a TVC with some extra content built into it.  Nice to see some new perspectives, I could niggle at the cinematography, but conceptually it’s a giant leap in the right direction for TV advertising. (Ignore