When VOXPOP’s work and Why?

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What the Kale is a Lychee Fruit Independent Health Foundation ‘What the Kale is a Lychee Fruit’ is advertising disguised as entertainment. This VOXPOP works because whilst drawing attention to the clear lack of knowledge society has about eating healthy,

Clicks Fingers

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This is pretty much what happens in our edit suite.

Is it okay for a brand to sell an emotion they don’t own?

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I’m as pro as anyone could be for brands making engaging emotional films . . . but . . . they have to mean it. It can’t be a cheap trick – which- I think this film from Thai telco

Is comedy enough?

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It’s great to see a brand like Realestate.com.au venturing into branded content and with a leap straight into the scary world of comedy in this recent series which features an actor (wearing a mask) playing BBC naturalist David Attenborough who

Nerve centre of branded content Nerve.com

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Another piece of content was released from the content powerhouse that is dating site Nerve.com.  This web film, Ghost Story, is a 1 min 35 film by Emmy award winner  director David Shane that follows a grieving girlfriend and the

Follow the Frog

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This little gem written and directed by Max Joseph in 2012 has made it into The Saatchi & Saatchi New Directors’ Showcase. Where every other environmental ad has been guilt tripping us for years, this video for Rainforest Alliance is

Your viral is just a click away.

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Awesome. Funny. Hilarious.

Maybe it’s just my sense of humour?

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But I love this ad for PETA in honour of World Vegan Day. And the comments stream is almost as equally entertaining. Here’s an excerpt: “PETA is fucking desperate LOL go back to bitches with big tits and maybe I