Vine, Instagram, and the short form video revolution

· 196 Comments

The content world has been buzzing about mobile created social videos this week, and we’re really starting to see an increase in brands using short form video platforms like Vine and Instagram to engage viewers and push their reach further.

A voice from your past.

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First in a series of “What type of Branded Content is that?”  A history / heritage piece… about the company values etc… better still if it’s coming from one of your founders… Better still if you’ve brought him back to

I Am Specialized – The Lunch Ride

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Great little insight into the company culture at Specialized. Just so inextricably linked to the product the company makes. Authentico – thanks Rach!

A Holiday Carole

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The promo video doesn’t begin to give this campaign justice.  So go here, the facebook page. In personalization of the like that we’ve not seen since Arcade Fire/ Chris Milk’s “Into the Wilderness” and, correct me if I’m wrong, but

Japan vs Japan. 2 films.

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In our travels we came across two films, two branded content films, both set in Japan. From Japan with Love (and Dashi) from The Perennial Plate on Vimeo. “Japan: A skier’s Journey Ep. 1” is funded by Arcteryz.com and The

Interactive Skateboarding Video

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Lets you chose the tricks. Great article by Mashable. I just love the huge array of options – 800 possible outcomes. Quality and quantity.

Sunny Mr Persol

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Quite brave of a fashion brand to use animation in branded content, not something you see often. I like it, I just wish it was longer. It either needs embedded videos with more of a story or give us Episode

Timesheeeets!

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Been around for a little while (BWTH)… How awesome is this Call To Entry campaign for the Art Directors Club… The print is well awesome too… whatever that is… By DDB / Via: Amnesia.

Entertainment + Utility + Beer = Beereded Content

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The Stella Artois 9-Step pouring ritual. Match it with the iPhone app to practice yourself. By them people at Mother London. Via: PSFK

Soulwax ‘machine’

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Awesome. Directed by the most awesomest video director at the mo Saam Farahmand