Toyota “Loving Eyes” fathers day brand film

· 3,987 Comments

I’m a sucker for an emotional brand film, I blame my child but this cheesy film from Toyota brought tears to my eyes.  Love the split vision between father vision/daughter vision. It really is the boyhood of the ad world.

Honda – The other side.

· 390 Comments

Honda content has been referenced in many hellofuture.tv treatments over the years – and this latest interactive film “The Other Side” promises a similar legacy. The film features, 2 sides of one journey.  One side, a dad by day and

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· 474 Comments

The Creative Class of MMXIV (or 2014) is WeTransfer’s selection of today’s influential people within the creative industry, sharing their thoughts, musings and opinions on their own creativity, the industry and how technology is changing it all. Featuring: Tom Dixon,

The Top Australian Brand Broadcasters

· 2,489 Comments

I’ve been talking a lot about “brands becoming broadcasters”, and posting about which global brands have got it right and with Australia’s content industry booming I thought it was time to turn the mirror on Australia and look at local

Lincoln Now Broadcasters

· 1,112 Comments

We covered the launch of Lincoln Motor Companies branded content platform “Hello again” back in September, and we’ve returned to showcase a brand that has become a broadcaster with a dedication to reinvention,reimagining, and rediscovering. The storytelling platform is Lincoln

Let Us Roam From Leica

· 525 Comments

More of what we’d like to see from Leica… follow it at: letusroam.tv

I’m not bossy, I’m the boss.

· 145 Comments

Loving this campaign released around Women’s day Ban Bossy is a joint partnership between key organisations – Girl Scouts and LeanIn.Org Next time Pablo calls me bossy . . . I know what my response will be! )

Stuntastic

· 538 Comments

The branding world has gone stuntastic; GE have created a robot band called Compressorhead with steel bodies and silicon brains as part of  Brilliant Machines  to perform at Union Square.  GE have staged the evnet to bring attention to the industrial

Branded Games with a dash of retro.

· 3,587 Comments

Some weeks, I struggle to find anything to write about and other weeks there seems to be a sudden overwhelming trend that screams out to me.  This week it’s yelling: games, games, brand, retro games, games . . . 3

Is comedy enough?

· 2,545 Comments

It’s great to see a brand like Realestate.com.au venturing into branded content and with a leap straight into the scary world of comedy in this recent series which features an actor (wearing a mask) playing BBC naturalist David Attenborough who