GE Twin Miracles wins Gold at the 2014 BEfest Awards!

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The GE “Twin Miracles” film as a part of GEreports won Gold at the 2014 mUmBRELLA Branded Entertainment Festival in the Best Integration or Brand Story Telling category. This project is one that we really felt matched our vision of what

Branded Content WTF? My 2¢…

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On Tuesday I attended Mumbrella’s Festival of Branded Entertainment, the first of its kind in Australia, all curated by the very switched on Cathie McGinn. Whilst participating in this joyous celebration of all things branded content and participating in some

Silver at Australasian Branded Entertainment Awards!

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Whoop! Whoop! Award back pat. Last night the GE Two Words for Tomorrow campaign which we worked on in collaboration with lead creative company, The One Centre, won silver for Transmedia at the first ever Australasian Branded Entertainment Awards. Well