Australian Diabetes Council: “Sebastian – We All Have Diabetes”

The campaign consist of a Vox Pop style TVC that drives people to three online documentaries about real experiences living with diabetes. This is the first of the three documentaries about Sebastian and how his family helps him cope with his disease. It’s this deeper engagement that we really believe is the strength of branded content. We would really like to thank the people who opened themselves up to tell their stories in these films and we hope viewers find them insightful and helpful.

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